Michelle Tan
Founder
Michelle Tan has over 20 years of experience in M&A, intellectual property (IP)
strategy, and corporate innovation. She has played a pivotal role in shaping the growth trajectories of
companies across various technology-driven industries, including renewable energy, smart cities,
environmental engineering, advanced manufacturing and healthcare.
Michelle has held prominent roles in both corporate and public sectors. She advised C-suite executives
on strategic transactions and business model reinvention. Recognized globally for her expertise, she has
been ranked among the top 300 IP Strategists by Intellectual Asset Management. She advises growth companies
and startups on leveraging IP assets for competitive advantage and strategic investments.
Beyond her advisory role, Michelle is committed to education and building capabilities of executives.
As a mentor and speaker, she provides guidance on business and IP management, and M&A skills, ensuring
professionals can drive business transformation in a rapidly evolving market.
Lu-Ann Ong
Founding Partner
LuAnn Ong is a seasoned brand and communications strategist with over 20 years of
experience advising on brand positioning, brand expansion to new markets, brand strategy, and sustainability
communications.
A former senior leader at Deloitte Southeast Asia, she now serves as a freelance subject matter expert
and corporate advisor, helping brands align purpose, performance, and reputation, and expansion overseas
through integrated communication strategies. LuAnn has also held senior roles with FTI Consulting, RHT
Group, and Temasek Holdings, where she built brand equity, guided C-suite narratives, and led high-impact
brand engagement programmes.
An alumna of the National University of Singapore and Nanyang Technological University, she also holds
a Certificate in Business Sustainability Management from the University of Cambridge and a Senior Practising
Management Consultant (SPMC) certification by SBACC, Singapore.